![]() ![]() Fans can shower with Barbie x Truly soap sets put on Barbie x OPI nail polish, slip into on Barbie bras from MeUndies and get dressed in Barbie x Gap clothing. There is everything from Barbie-branded Crocs, to hot pink luggage from BEIS and Barbie x Moon electric toothbrushes. ![]() So if it seems that the world is turning pink lately-very, very pink-that is by design. ![]() The ability for us to extend and market the brand is far bigger than any one product itself.” “Barbie has transcended from a doll into a franchise. The $190 Barbie x Impala Rollerskates, are among more than 100 collaborations and branded partnerships parent company Mattel has signed to capitalize on the excitement for the Greta Gerwig-directed film, one of the tentpole movies of the summer.īarbie is at “the beginning of yet another chapter for the evolution of the brand, which is now recognized as an idea,” Mattel President and COO Richard Dickson tells Forbes, while wearing a Barbie t-shirt. Last June, photographs of beach blonde Margot Robbie and bleach blonde Ryan Gosling, stars of the upcoming Barbie movie, went viral after they were spotted filming a scene dressed as the world’s favourite doll and her feckless boyfriend Ken, decked out in matching ‘90s neon workout gear and bright yellow roller skates.Ī year later, with the arrival of the Barbie movie on July 21, superfans can now buy the exact gear they’ve been obsessing over. Australian actress Margot Robbie poses on the pink carpet upon arrival for the European premiere of “Barbie” in central London. With Margot Robbie’s summer blockbuster arriving in theatres and ubiquitous merchandise collaborations, the world’s favourite doll is about to launch the Mattel cinematic universe. She’s here, she’s there, she’s every pinkin’-where. ![]()
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